Monday, October 6, 2014

human first campaign

Ok so did we tell you Becca is on a billboard? Yeah, I know, right? She was asked to be the face of Beth Israel Deaconess Hospital's new ad campaign for a brand new cancer center they're opening up in Needham. Of course she said yes. How do you say no to the place that employs the people who saved your life? Becca has received all of her chemo treatments for the past 5 years in Needham, and faithful readers of this blog know better than anyone what that staff has meant to us.


So she had a day-long professional photo shoot a few weeks ago and this is the result. A billboard, direct mail, local papers, and a video spot on the BIDMC web site. Not that we would recommend her path to this, but wow, she's going to need an agent!

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